The Meural Canvas Is Bringing World-Class Art Into Your Home

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Home owners. You might not have realised it yet, but digital art is taking over. And it doesn’t look like its presence is about to tame anytime soon.

The existence of digital art has been rising exponentially. Being an up-and-coming instrument not only in urban visual streets, digital art is now slowly also becoming part of home decor. But why? Well, most people are of the opinion that no home should be left incomplete without art pieces. They immediately enhance the look of any room, and are an effective way of showing people the kind of things one is into. And this works everywhere! Whether it be a studio, a 2-bedroom apartment, a gorgeous lake house, or even your parents’ basement, framing beautiful art pieces on display is an essential act of expression for art lovers, and frankly, I think most people.

The problem with this though is that transcendent art can be costly. And let’s be real here – not all of us can afford to spend thousands of dollars on individual art pieces to parade in our living room. This is why the ever-intrepid geniuses at Meural created an amazing smart art frame that lets you switch global art pieces all with the wave of your hand.


What Exactly Is The Meural Canvas?

The Meural Canvas is the first smart art frame that provides unlimited access to thousands of artworks that look as lifelike as museum originals. Powered by NETGEAR, Meural brings one’s home alive by giving them access to a world of diverse and curated art pieces. In simple terms, it lets you have a piece of art on your wall that you would otherwise only find in a famous art gallery, but also change it whenever you like. Would you not like to have such an opportunity?

Founded by a duo of NYU buddies, Vlad Vukicevic and Jerry Hu, Meural aims to revolutionise visual arts in today’s digital world. The Meural Canvas was thus built for those who want art in their lives, but also did not want to lose an arm and a limb over it. The founders saw an opportunity in this and believed that there was a way to use today’s technology to bring art into people’s everyday lives, without the added cost of paying for the price of premium. And so, Meural was born.


So, It’s
Just A Digital Frame?

Saying that it is just a digital frame doesn’t give Meural the justice it deserves. With its patented TrueArt technology, Meural’s proprietary hardware, software, and firmware incorporates a 27″ 1080p IPS display with a unique anti-glare technology. This makes the art on display to have breathtakingly lifelike texture and colour. Not to mention, it displays the variety and nuances of colours unbelievably beautifully. With its distinctive ambient light sensor, it measures the room’s brightness and automatically adjusts to match and maintain accurate colour reproduction. When the room gets dark, the Meural Canvas is automatically put to sleep. The Meural Canvas also gives one the option to change the art displayed with a single swish of the hand, or even using Alexa command.


Meural Canvas Specifications

The Meural Canvas comes in two designs – Leonora and Winslow. The Leonora comes with either a black or white frame made out of American Poplar wood, covering 48.7cm (h) x 74.9cm (w) x 4cm (d). The Winslow, on the other hand, has a wood-coloured frame made out of American Walnut. Its frame is 51cm (h) x 77.2cm (w) x 4cm (h). Both frames are FSC-certified and based on sustainably harvested wood, and both designs have a 1920 × 1080 full HD  resolution with 300 cd/m2 brightness.

The Leonora and Winslow are built to fit seamlessly into any home. They come with heavy-duty wall plugs and a steel fixing plate. There’s also a small rubber pad to hold the frame if you choose not to hang on the wall and display it another way instead. However, the frame’s structure is tapered, so it can’t just hold upright on a table and will need to be tilted against a wall or any solid foundation.

The genii behind the Meural is a 1.8 GHz Quad Core ARM processor, Cortex-A17, 2GB DDR3 RAM and 8GB of onboard storage. And, of course, it has 802.11 a/b/g/n/ac WiFi built-in that supports both 2.4GHz and 5GHz. Most importantly, there are built-in sensors which include a power button sensor, an ambient light sensor that will automatically adjust the brightness and the display based on the surroundings, and gesture detectors for both vertical and horizontal orientations.

Yes, that’s right! Gestures. Gestures are one of the most significant features of the Meural Canvas. They provide interactivity where one is able to swipe up, down, left, or right. You can use it to navigate menus, to access certain settings, to browse through and select art playlists and move through artwork within the canvas. Swiping right or left lets you forward or go back an image. Isn’t this the coolest thing you’ve ever seen from a digital frame?

You can also interact with the Meural Canvas using the mobile app and website. You can upload photos, manage current playlists and adjust settings. The app is basically your complete art discovery platform. You can access a whole dynamic stream of curated playlists, so there’s always something new to discover and display.  You can also schedule your art playlists to come on at a particular day or time using their advanced technology.


A Dedication To Artists

Here’s what makes Meural’s platform unique — besides the art classics, they are dedicated to empowering a new generation of artists. Meural is not only a digital frame for art lovers to showcase art collections at home, but it is also a platform committed to assisting artists promote their work because it provides digital artists with a new way to monetise their art. In essence, Meural is not only a digital-tech frame, but also a marketplace for art lovers and creators.


Picture The Meural Canvas In Your Home

Just like any other high-quality products, the Meural Canvas doesn’t come cheap, but it is absolutely worth the price. The Meural Canvas currently goes for a promotional price of SGD$1299.00 for the Leonora Black or White version, and SGD$1499 for the Winslow. This launch price includes a 3-year subscription to Meural’s art library, which gives you access to $3 billion worth of unlimited artwork ranging from museum-grade classics to contemporary masterpieces. Following these 3 years, all you would need to do is to personally subscribe to Meural’s art library for continued access to these artworks, priced at a reasonable sum of SGD$10/month.

Trust me, if it were simply a basic digital frame without any of the features mentioned above, anyone would agree that Meural’s digital frames is sorely overpriced. However, being a digital canvas with all these high-tech functions and capabilities, and especially being one that allows people to show off not only their own photos but some of the world’s most FAMOUS artworks from the past and present just gives Meural an edge over other digital frames. More so with their fine, authentic wooden frames, any art lover would be in for a treat with this amazing digital canvas!